Great ideas only produce great results when based on great insights. At Creative Orchestra we have built a reputation on ‘Intelligent Creativity’ and that means knowing how your audience thinks and behaves. It’s the most important data of all, which is why we prefer the philosophy, “assume nothing, know everything”.
Below you can download reports and insights on three key audiences, plus access our psychology based tools page.
INSIGHTS
THE TRUTH ABOUT STUDENTS
IT'S VERY EASY IN MEDIA TO TYPECAST PEOPLE, JUST LOOK AT HOW TV SHOWS AND FILMS DO IT. STUDENTS OFTEN GET STEREOTYPED, YET GIVEN THERE ARE 7M IN THE UK THERE REALLY ISN'T A TYPICAL TYPE.
As NUS Digital's marketing agency we have been developing the next generation platform to allow students and the NUS to interact.
With access to a wide variety of research, data and insight, plus additional desktop research, we asked Thom Arnold, former President of Sheffield University (the largest Student Union in the UK) to write a document about students. Thom was able to bring his own experience to the mix, having been on both the student side and the commercial side of the NUS.
It challenges a few myths – especially about social media – and reinforces a few others. But most of all, it opens your mind about students and the many opportunities that brands have to engage with them on many levels.