Brook: Lets Talk About Stuff
Sexual health campaigns to youth are probably one of the most complicated areas to deal with. However, we have a lot of experience having worked with numerous sexual health charities and brands including FPA, IPPF, Cool Condoms and Femidom.
We were also responsible for Brook’s rebranding.
We heavily researched a variety of executions and approaches to youth. The ‘Cock & Pussy’ route scored highly, being seen as approachable, in tune with youth and influential.
The light-heated approach was liked over a doom and gloom approach – youth don’t like negative messaging.
There were 10 segments the organisation wanted to highlight, each one required a carefully written and illustrated poster.
The posters have been greatly praised by both youth groups and those in the sexual health sector as “fresh and engaging”.