Uses well-established NLP (Neuro Linguistic Programming) techniques and was developed in association with the management consultancy BDO Stoy Hayward.

NLP is now commonly used in sales and management but still relatively underused in marketing and advertising.

It’s a simple process that identifies the relationship between messaging and consumer mindsets. It dramatically improves communication effectiveness.

During our first venture with AardVarK we successfully helped the Stroke Association win chosen charity of the year for the BAe, a fruitful relationship that generated over £1m in income.

Since then we’ve used it over the years to ensure clients understand consumer mindsets, to get the right balance between words and images, and between logical and emotional messaging. Which has helped add millions of pounds worth of income to them.