We’ve done a lot of work in this area and won lots of business because of our insights.

We recently surveyed 200 marketers, 86% said they didn’t think either agencies or clients really understood female consumers. 91% of women think advertisers don’t understand them (Nielsen).

We created the mini insights book, Why Women Shop on Venus and Men Shop on Mars. It’s full of facts and useful figures, plus we held a sell out conference on it – with another scheduled in June.