AIWIP are probably one of the most interesting new media channel for brands to reach the student population. They have put Sharp printers in campuses across the UK that allows students to get free printouts. In exchange, a small banner ad appears at the base of the page. Brands can also serve an ad through the app while the printing is being done. Simple idea. Nice mix of old and new techniques.
As one of they leading agencies in understanding Millennials and students, plus a lot of experience marketing media channels to the industry, we have been advising them.